Hi! I am Emily.
I'm a Boutique Fitness Business & Marketing Consultant. The Former CMO & COO of a global boutique fitness franchise with 19+ years of experience. I coach franchisors, multi-unit location owners and single location operators how to get the results they want in their business.
After 12+ years as a Senior Account Director at an International marketing agency running brands like Microsoft, Best Buy and MillerCoors…I shifted my focus to the boutique fitness industry - a perfect blend of passion and profession. While Chief Marketing & Operations Officer at The Dailey Method Barre + Cycle Fitness Franchise, I created multiple new revenue streams including, but not limited to corporate partnerships, affiliate networks, as well as digital and in-person training programs. During my time as CMO & COO, franchisee retention rate was 98%, online subscribers increased by 3x, retail sales doubled, new client conversion rates increased by 2.5, and best of all... total gross revenue AND profit margin increased by 30%.
Since founding Be Mindful Marketing in late 2018, I now consult with hundreds of boutique studios owners as well as franchisors across the country to help them do the same in their business. We don’t do this by adding unnecessary costs or complexity. We strategically collaborate to execute plans and ideas that will drive the momentum to KEEP GOING.
2020 was a very challenging year for the industry, but here are some wins my clients are celebrating right now!
I'd love to learn a little bit about your studio business and how I might be able to help! Schedule a time to connect with me today.
Work With Me
I also have the great privilege to be recognized as a preferred Strategic Partner for giants in the fitness industry such as TSG Boutique Fitness, Wellness Living, Vimeo OTT, and Studio Grow. I am a customer-obsessed, global thinker as well as an analytical rockstar that prides herself on exceptional communication and producing results. If we aren't producing - it's not working.
I'm wickedly organized, strategically focused, resourceful, passionate and solutions-oriented. I will help you succeed and I have a track record to prove it.
Let’s talk about the possibilities in your fitness business and where to start right now! Are you ready?
"Our team works closely with Emily to elevate boutique fitness brands and take their marketing and sales approach to the next level. Emily's strategic approach and project management strengths give us the ability to focus on the product while she brings their vision to life. She makes supporting our shared clients a true pleasure, and we highly recommend Emily to large and emerging fitness brands"
"I have loved working with Emily! Right away she saw ways I was able to implement projects to increase my revenue and spared no time in making sure I saw those through to completion. I would have never been able to seamlessly execute an online streaming program without her assistance. It is something I have been wanting to do for years and I was up and going with content in less than 3 months! I also love the way she coaches me on how to be a better leader and overall manager of my business. It helps to give me clarity to put my energy towards the areas of the company matter most for long-term growth."
"I have worked with Emily in different capacities. We have worked together in the marketing division of a fitness franchise and then when I branched off from the franchise and opened up my own studio, I hired her right away! I am a visionary with so many ideas and sometimes lose focus. She is a great listener who is excellent at asking the right questions to get a better understanding of one's business and business objectives. She is not afraid to share her thoughts and most importantly, she is reliable and a doer. When I mentioned budget was an issue, she offered several options. And outside her tremendous experience, she is fun, positive, and her radiant energy is contagious. She is so passionate about marketing and it shines through her work!"
"I love that Emily talks to me like a trusted friend. She tells me exactly what I need to hear and has an action plan ready. She seems to know what I need before I do, and has been spot on every time we talk. Since I've started working with Emily, my sales and conversion rates have improved, increasing my recurring revenue each month. I am trying new strategies, feeling more confident and am excited to continue growing my business with her guidance."
"Emily is a true gem. She is as knowledgeable as she is dedicated. Emily genuinely invests in her clients and their success. It has been a pleasure working with her and I hope to continue as our company evolves and grows. "